The rise of social networking,Changing the web as we know it
Who are your friends,Can the new Internet players make money?
Many social network users access these services over their mobile phones. According to ITU’s report Measuring the Information Society 2010, mobile broadband subscriptions reached an estimated 640 million at the end of 2009, driven by growing demand for smartphones, new applications and social networking services, and are set to exceed 1 billion this year. how to buy instagram followers for free The market research firm eMarketer projects that just over 600 million people will use their phones to tap into social networks by 2013, compared with 140 million in 2009. Facebook passed the historic milestone of 500 million users on 21 July 2010 — if Facebook were a country, it would be the third most populous nation in the world after China and India.Figure 1 shows how many users are drawn to some popular social networks in early 2010. Twitter enables its members to post or send short (140-character) messages called “tweets”, whereby users can broadcast what they are doing or thinking to the world, to closed “list” groups or to other individual Twitterers. Its original question (“What are you doing?”) has been reinterpreted as: “What do you find interesting or funny?”, “What do you think?” or “Please help spread the word!” (or sometimes all three together). MySpace concentrates on music and entertainment, while LinkedIn targets career-minded professionals. Orkut, a service owned by Google, is used mainly in India and Brazil, while in China, Qzone is reportedly one of the largest social networking sites with over 380 million registered accounts now. Other community sites include Skyrock in France, VKontakte in the Russian Federation, and Cyworld in the Republic of Korea. There are also numerous smaller social networks that appeal to specific interests, such as ResearchGATE, which connects scientists and researchers, or to languages or nationalities (for example, the Polish Nasza-klasa.pl service with 11 million users or Tuenti in Spain, with 4.5 million users).Given that online content and traffic volumes are increasingly interlinked with the pipes over which they are carried, it is vital to understand the demands that the evolution of social networks will make on underlying information and communication technology (ICT) infrastructure. First and foremost, social media are resulting in a huge explosion in demand for capacity in both fixed and wireless infrastructure. Real-time connectivity is required, to ensure that status updates can be accessed and distributed instantly across networks. Geolocalization raises important technical challenges in pinpointing, publishing and disseminating users’ location in space as well as time, as well as questions over personal security.
In the information economy, Pete Cashmore, editor of Mashable (a key information portal for social media services), suggests that your friends may become content curators for your consumption, filtering information such as movies, books and television shows and making recommendations for your leisure time online. how do u buy followers on instagram He cites Facebook’s Connect programme as one early example of this. Facebook’s most recent changes to personalize the web will see emoticons and friends’ avatars popping up all over users’ browsing. The content of sites can be tailored to readers’ preferences, as defined by the preferences of their social networks.There will be a move from current personalized advertising (based on cookies and websites you have browsed recently) to personalized web content, with search results ranked according to your online profile, preferred language, profession or interests, as well as the preferences of your online social networks — the web you see may be shaped by the web your friends like. The risk? Far from being a leveller of content and opening people’s eyes to the broader online world, Internet users’ world-view may in fact be restricted and constrained by “filter bubbles” whereby they link with similar communities of like-minded individuals sharing a similar outlook. Conversely, your activities and preferences could in turn influence your friends’ surfing behaviour. Surfing online will no longer be a question of browsing the same sites as everyone else in a vast online library of resources — the sites you see may be predetermined or preselected to suit your tastes in advance.The future social web may see users driving innovation and development in new applications. According to Forrester, a technology and market research company, social networks could become more powerful in building brands and relationships than corporate websites and customer relationship management systems. In what Forrester calls “the era of social context”, sites will start to recognize personal identities and social relationships to deliver customized online experiences. One simple example of such a customized online experience is Facebook and LinkedIn’s ability to propose possible new friends and contacts.