Interview: How IBM Leads B2Bs in Instagram Engagement
For IBM, engagement is the metric we put the most weight on when we assess performance of our social content on Instagram. Ultimately, our goal is to create and curate content that is intriguing to our audiences, that maybe teaches buy instagram followers cheap them something simple but useful, and builds trust among our followers. It’s not about the quantity of our followers but the quality. We don’t want to speak into a void but to an engaged, interested audience, so listening and gathering feedback is a critical first step before we publish anything on our channels.We have a number of key audiences that we think are interested in what IBM’s doing, and who may not be aware of some of the incredible innovation happening at IBM. IBM is a global company so we try to showcase the company’s innovation around the world. Employee engagement is a key part of our strategy–we always say that IBM is primarily experienced by the world at large through our employees, so it’s important to us that they’re engaged and feel empowered to share their experiences.First, spend time on Instagram. Really understand the community aspect of the platform and the caliber of the photography. Think about why your followers are spending time on Instagram. It’s an escape. It’s inspirational. It’s beautiful. Make sure that’s the type of content you’re curating and creating for your branded channel too. Use it as a place to show the real moments, to go behind the scenes, to give access and meaning to your brand. Don’t try to promote, sell, drive clicks (URLs aren’t hotlinked anyway). You will drive engagement and preference for your brand by being real and staying true to the platform.As a result, we received photos from locations all over the world like Slovenia, Russia, Brazil, Austria, Norway, Venezuela, Taiwan, India, and more. Instagram is a highly global platform and IBM is an international brand, so we thought Instagram would be a great place to host a visually-driven series like this.
RGIII debates a critic on Instagram about his social media habits
As he’s wont to do, Robert Griffin III provided a window into his offseason life with an Instagram video on Monday. The Redskins quarterback was singing along to Michael Jackson’s “Billie Jean” en route to a workout, according buy instagram followers to his caption.Jamming to MJ on the way to get that work in this morning #BillyJean,” Griffin wrote. “What you working with this morning?”It’s about the image @rgiii. Whether or not you are training trying to get better it’s all about how you present yourself. Your coach, owner doesn’t want to see you present yourself in this matter. Think about it for a minute. You grew up in a military family. I am also a military man. Ask your father, mother it’s how you present yourself. I rest my case at least you understand what I’m trying to tell you and what your critics have said about you. It’s about how you present yourself. Of course we don’t know you. We know your social media, the commercials you make. That’s why I said act like the leader of your team. After you win a title no one can criticize you, but for now they do. Anyways, good luck to you.No need to act like a leader, just gonna be one as always. The case you tried to make isn’t supported by anything I have done. Fun loving, motivation & football based commercials? Motivation and family related social media post?
Social media preferences vary by race and ethnicity
Latinos, blacks and whites use social media networks about equally, but there are some differences in their preferences for specific social media sites. For example, Instagram is more popular among Latinos buy instagram followers while Pinterest is more popular among whites, according to a late 2014 Pew Research Center survey.Today, about eight-in-ten Latino, black and white adults who are online use at least one of five social media sites – Facebook, Instagram, Pinterest, LinkedIn and Twitter. Among these, Facebook stands out as the most widely used platform, regardless of race or ethnicity: About seven-in-ten adult internet users (71%) say they use the site.Latinos', Blacks' Use of Social MediaBut there are differences by race and ethnicity in the use of other social media sites, in particular Instagram. The photo-sharing site is more popular among Hispanic and black internet users than among white internet users. About one-third (34%) of online Hispanics use Instagram, as do 38% of blacks. By comparison, only 21% of whites use the network.Instagram’s popularity among younger adults is notable. For example, roughly half (53%) of online adults ages 18 to 29 use the service, compared with 25% of those ages 30 to 49, 11% of those ages 50 to 64 and 6% of those 65 and older. This is worth noting when looking at social media use by race and ethnicity since Latinos are significantly younger than other groups. More than a decade separates the median age of Latinos (27) and whites (42), while the median age for blacks is 33.